💎 Overview

• Indonesian outbound travel to Japan is high and rising
• The most common option for intercity transport in Japan is the costly nationwide JR Pass while the many affordable regional passes were not available for Indonesians
• Foreign competitors offering complete selection of intercity transportation in Japan are entering the region
• The Japan Trains feature was swiftly deployed as a response to the situation in an effort to maintain competitive advantage in the region

🎉 Outcome

• Secured competitive advantage in the regional market due to the swift feature development

✌️ My Role

• Co-led a small team of designers, copywriters, and illustrators to deliver the Japan Trains product
• Designed and prototyped the initial user interface

⏳ Date

Q1 2019 - Q2 2019

🌟 Organizations

• Traveloka

🙏 Collaborators

• Japan Trains Head of Product
• Transport Design Lead
• A team of talented designers, copywriters, illustrators, managers, engineers, and marketers

🔗 Link

https://www.traveloka.com/en-id/train/japan.jp

https://www.thejakartapost.com/travel/2019/07/12/jr-west-rail-passes-now-available-on-traveloka.html