Overview | Background → Challenges → Process → Results
Millions of daily transactions are made through the Booking Page; a drop of conversion can lead to significant loss for the company.
Designing a page that caters the different use cases of existing (and future) products.
A lineup of new lifestyle and utility products was being developed, while the old Booking Page design was heavily oriented towards the travel use case.
The new Booking Page needs to be a balance of being specialized enough to be useful for different use cases while generic enough to be a scalable centralized platform.
At the end of the day, established product teams have their own priorities while adopting a new Booking Page with a new set of standards requires effort.